Background Paths
Background Paths

Websites That Turn Visitors Into Paying Customers

Custom-built, conversion-focused websites for serious businesses.

  • Built for conversions
  • Mobile optimized
  • Designed to scale
Book a Website Strategy Call

Portfolio Projects

Nightlight Store

Nightlight Store

An eccomerce store made for the nightlight brand BerryBlissPop, multipage with shopify and stripe intergrations.

Lawn Care

Lawn Care

Reno Laborers, multipage seo optimized website built for a lawn care business in Reno Nevada.

Hardscaping

Hardscaping

dugybear hardscaping, a brand in bakersfield CA using a video background and single paged.

DC Plumbing

DC Plumbing

Professional plumbing website for DC Plumbing in North Carolina — same-day service and upfront pricing.

Pool Cleaning

Pool Cleaning

Lonestar Pool & Spa — conversion-focused landing page for DFW pool cleaning and spa services.

Excavating

Excavating

Titan Excavations — professional excavating and earthwork services.

Questions We Hear a Lot

Honest answers so you can decide if a new site is right for you.

I already have a website.

That’s a good start. A lot of sites are outdated, slow, or not built to turn visitors into leads. We can look at yours and tell you straight whether a refresh or rebuild would actually help, or if you’re fine as is.

Book a quick strategy call and we’ll give you a clear take.

I’m not ready yet.

No rush. “Not ready” often means not sure what to do next or worried about the cost. A short call costs you nothing and can give you a simple roadmap and ballpark so you know when you are ready.

Book a Website Strategy Call when it fits your schedule.

I don’t know what I need.

Most business owners don’t. That’s what the strategy call is for. We ask about your goals, your customers, and what’s not working today. By the end you’ll have a clearer picture and next steps, with no obligation.

Book a Website Strategy Call and we’ll figure it out together.

I’ve been burned by a designer before.

We get it. Bad experiences make it hard to trust the next person. We’re upfront about process, timelines, and what you can expect. The call is a chance to see if we’re a fit before you commit to anything.

Book a Website Strategy Call and ask us anything.

My business is mostly referrals.

Referrals are great. A site can still help. It gives new referrals a place to learn about you, check your services, and reach out. It also helps when people search for you by name. You don’t have to choose one or the other.

Book a Website Strategy Call to see how a site supports referrals.

I’m worried it will be expensive.

We don’t know your budget until we talk. We’ll outline options and ballpark ranges so you can decide what makes sense. No surprise numbers and no pressure to go bigger than you want.

Book a Website Strategy Call for clear, honest pricing.

I don’t have time for a website project.

We keep the lift on your side as light as possible. You share your info and feedback at a few key points. We handle the rest. The call is where we align on scope and timeline so it fits your schedule.

Book a Website Strategy Call and we’ll keep it simple.

Will this actually get me more customers?

A site alone doesn’t guarantee more customers. It gives you a place that works for you: clear offer, easy contact, mobile friendly. When it’s built with that in mind, it can help turn lookers into leads. We’ll talk through what’s realistic for your business.

Book a Website Strategy Call and we’ll map it out.

What happens on the call

  • We ask about your business, your customers, and what you want from a website.
  • We give you a clear take on what would help and what it might cost, with no obligation.
  • You leave with next steps you can act on, or the confidence to wait if the timing isn’t right.

The call is pressure free. If we’re not a fit, you’ll know. If we are, we’ll make it easy to move forward.

Why Work With Me

Strategy and results first. Design that supports them.

Most designers focus on how a site looks. I focus on how it works for your business. That means one clear goal per page, layout that guides visitors to act, and copy that speaks to real customers. Below is how that shows up in practice.

Conversion-first design

Every page is built around one main action. Contact, quote, book, or call. No competing buttons or buried CTAs. Visitors see what you offer and know exactly what to do next. That’s how sites turn lookers into leads.

One clear CTA per page

I don’t stack five different calls to action on one screen. One primary CTA per page keeps things simple and increases the chance that people actually click. Less noise, more results.

Structured layout above the fold

The first screen someone sees is where they decide to stay or leave. I put your headline, your main offer, and your primary CTA where they’re impossible to miss. No hunting. No confusion. Just a clear path to the next step.

Built for real business goals, not design awards

I’m not here to win style contests. I’m here to build sites that get you more calls, more quotes, and more customers. Pretty is nice. Useful is what moves the needle for your business.

Clear communication and process

You’ll know what’s happening at each step. I’ll tell you what I need from you, when I need it, and when you can expect drafts or updates. No radio silence. No surprise scope. Just a straightforward process so you can plan around it.

Long-term thinking, not just launch day

A site isn’t done when it goes live. It needs to stay fast, updated, and easy to change. I build with that in mind so you’re not stuck with something that’s hard to maintain or falls apart in a year.

If this sounds like the kind of approach you want, the next step is a short strategy call. We’ll look at your goals and your current site, and decide together if we’re a fit.

Book a Website Strategy Call

Pick a time that works. We’ll talk through your goals and your site. No pressure, no obligation.